Our approach to creating a fully loaded video campaign for the largest independent vehicle sales company in the UK; Wilsons.
'Discover Your Wild Side' Behind The Scenes
A Lens With Character, Introducing The Lomography Lomogon 2.5/32 Art
The Lomography Lomogon 2.5/32 Art has arrived after a successful kickstarter campaign. Let’s take a closer look at this modern vintage lens.
Capturing The Majesty of Yosemite
2018 Has Been The Best Year For APVideo!
We’re celebrating! Not just because it’s Christmas, but because 2018 was our most successful year producing video content in Surrey and Internationally!
Let’s take a look back at what we’ve been up to… First up, CVP Pro Repairs.
Earlier this year we were very excited to release the three videos we produced for CVP, promoting their Pro Repairs department with a rebrand. We worked with the CVP engineers to capture the intricacy and details of deconstructing Cooke cinema prime lenses, stripping the Sony F55, and analyzing the optical performance of lenses in the testing room.
The video content was paramount to the marketing campaign which included showing the 30 second edit before and after every presentation at BSC 2018. We’re really proud of this production, and CVP love it!
The Jockey Club - Epsom Downs Racecourse
At the beginning of the year we also began working with The Jockey Club, in particular Epsom Downs Racecourse to produce a series of fashion based videos to support the Investec Derby campaign. The series featured local milliner, Jessica Rea. We also edited the videos in 16:9 and 1:1 aspect ratios so the videos can be published on a variety of social media platforms.
Preparing for the world class racing at Epsom Downs.
JVC Professional
We embarked on a large studio production for JVC Professional all about their professional video and broadcasting products. Based at South Essex College, we took over the theatrical space and shot the footage for 5 videos that will be used online and at trade shows across the world.
We also collaborated with Atomos, Shape, Bright Tangerine, SoftPanels and Manfrotto to bring the production to life.
Screen Subtitling Systems
We’ve worked with Screen Subtitling Systems for a number of years, producing bespoke animations for a range of their leading global subtitling products and solutions. The products are complex, so animation was the perfect medium to communicate what the products do, and why broadcasters need them.
Additionally, we produced a series of software walkthroughs to demonstrate how to use their ‘WinCaps’ software. The series is based upon screen recordings and voice overs that go through the software operations step by step.
Manfrotto - The Great Outdoors
As part of the global photography and filmmaking equipments Spring marketing strategy, we worked to produce an adventure based video about bushcraft and stand up paddleboarding while demonstrating the use of the new Pro Light Cinematic Expand Backpack.
Don’t use video? You’re missing out.
ZEISS Lenspire
We also collaborated with ZEISS on this production, and reviewed the Milvus Super Speed prime lenses, as well as contributed to their Lenspire blog.
Sandown Park Racecourse - The Jump Finale 2018
We LOVE filming events, so it was really exciting when Sandown Park Racecourse approached us to create an after movie for The Jump Finale Raceday. It’s exhillerating filming live events like this, that’s why producing event video content is our speciality! (We do film conferences, presentations and award ceremonies too).
Shot on Sony a7SII, a6500, Manfotto grip year, Zhiyun Crane 2.
Sandown Park Racecourse - Brigadier Gerard, Apres, Promoting the Coral Eclipse Summer Festival with GB Ladies Hockey Players.
After the success of The Jump Finale 2018 video production, we returned to Sandown Park Racecourse to capture the Brigadier Gerard raceday and the Apres area. To promote the Coral Eclipse Summer Festival we also produced a series of videos with members of the GB Ladies Hockey Team! This was great fun, but a challenge to keep up with the ladies! DJ Reggie Yates gave a sterling set after the racing, he was great to film.
Epsom Downs Racecourse - Investec Derby and Summer Nights Live Music
Continuing our relationship with The Jockey Club, we were asked to film at the world famous Investec Derby 2018. This involved visiting the many areas and attractions of the racecourse and ‘The Hill’, capturing content for sponsorship purposes.
Later that month we also produced four videos to play on the racecourse CCTV and giant screens around the racecourse. This included using archive footage from Derby winners throughout the decades, and creating bespoke animations for iconic moments too.
Fennies - Promotion, Recruitment and the Day of Inspiration
In 2017 we began producing video content for Fennies, a leading nursery group based in the South of England. This summer we were invited back to produce a range of videos to promote the nurseries and it’s facilities, to show their staff in action, and to capture their staff ‘Day of Inpiration’. It’s great fun filming at the nurseries, all of the staff are extremely friendly and the results really work for the nursery group.
KIX18 - Surrey Scouts
Adam is a Scout leader and member of the Surrey Scouts media team. This Summer, Adam travelled with 500 Scouts and leaders to Kandersteg, Switzerland, and captured the journey and adventure all of the young people (and adults) had!
You can read the ‘Sense Of Belonging’ blog post by The Scouts here.
cinema5D - IBC (Amsterdam) and Photokina (Cologne) 2018
We’ve contribued to the worldwide online cinematography and filmmaking website, cinema5D.com for a number of years. Part of the role includes reporting all of the glorious tech news from global trade shows like IBC and Photokina. We produce fast turnaround video edits and articles during the trade shows to ensure cinema5D covers the news extensively and to the highest quality.
Don’t use video? You’re missing out.
Screen Subtitling Systems - Animations Galore!
As it’s written above, we work with Screen Subtitling Systems on a regular basis which includes updating their animations with new products. This animation is core to the global companies marketing and promotion at worldwide tradeshows.
Kempton Park Racecourse - 32Red Winter Festival Stingers
We were over the moon to expand our video productions for The Jockey Club into Kempton Park Racecourse. On Boxing Day and the 27th, Kempton Park Racecourse will play host to the infamous Winter Festival, sponsored by 32Red. We were tasked with producing a range of stings to count down to the festival. The shoot was challenging; a lovely sunny day when we really wanted cloud!
We adapted to meet the racecourses needs by grading the footage and applying effects to give the stings a wintery feel. This was accompanied by custom graphics, again, following the wintery theme.
Yosemite - On Top Of The World
In October we travelled to Yosemite National Park on a collaborative project between APVideo, Manfrotto, ZEISS, Sennheiser, GoPro and Zhiyun-Tech. We wanted to demonstrate how to capture incredible photos and video while having an adventure. We were priviliged in using one of the first ZEISS Batis 2/40 CF lenses available, as well as capturing 360 degree sound using the Sennheiser Ambeo Smart Headset. This project is currently in the post production stage.
APVideo Wins ‘Best Business For Design or Technology’
We are over the moon to have been recognised for our hard work at the business awards! We support both local and global businesses, organizations and events with bespoke video content, and getting the award brought home all of the hard work we put in for our fantastic clients.
The Ashley Centre - Christmas Light Switch On
For the last four years we’ve worked with The Ashley Centre, another local business in Epsom to capture the Christmas Light Switch On. It’s family fun at it’s best with entertainers, the pantomime cast and of course Santa! It’s wonderful to support another local business.
Fennies International - Multi Language Video Poduction
Fennies is expanding internationally, and with that they wanted a narrative based video production with multi language subtitles. From start to finish, we worked closely with the Fennies marketing team to develop the storyboard, narrative content and the creation of the subtitles in both English and Chinese. We provided a range of video delivery options including ‘burnt in’ subtitles in both languages, as well as the subtitle text files for use on online video platforms.
To Review…
As you can see, APVideo has had an incredible year, and we can’t wait for 2019 to start so we can continue the filmmaking adventure. We’re looking to invest into more equipment, expand our team and continue to grow to be the most successful video production company in Surrey.
As well as all of those video productions (and more we can’t share just yet), we’ve also been very grateful to work with our filmmaking friends like Teralon, Warner Vision, JHWF and providing guest lectures and workshops at Kingston University. Collaboration is key in this industry, and we’re always looking to join new teams and crews to produce fantastic content.
So, you’ve seen what we do, let’s work together to create something amazing.
Behind The Scenes
We shoot in 4K, HD, in slow motion. We integrate with your teams, work together, collaborate and have adventures. We experiment, we create, we succeed. We are APVideo and love making video content. If you haven’t got yours, get in touch with us now!
"A Sense of Belonging" Featured Blog By The Scouts
“In the darkening night, up in the mountains which host Kandersteg International Scout Centre, Adam Plowden had only 15 minutes to fly his drone above the campfire and snap this beautiful photograph.”
The above quote is taken from The Scouts blog post.
During the Summer of 2018, over 500 Surrey Scouts visited the Kandersteg International Scouting Centre in Switzerland. Part of my role in the County media team was to document the trip and share the amazing experiences with the world.
Little did I know that the above photo would become so famous. It’s been used extensively by The Scouts as it embodies everything that Scouting is about; worldwide friendship, adventure and a sense of belonging.
“The shot was captured using a drone.
I could see the camera downlink from the drone to my phone, which helped get it into position to capture some video footage. You can’t fly directly over the top of people for safety, which is why I composed it with the group slightly off centre, getting the tents and parts of the forest in there too. The drone itself can only fly for 15 minutes before you have to change the battery, which doesn’t give you a lot of time to fly, film and take photos! In the mountains it gets dark very quickly, so it was quite a challenge to get the drone to the right height, the right angle and in the right position – I was battling against the fading light and fast-moving cloud, which would quickly cover the drone.”
You can read the full article by The Scouts here.
Check out our KIX18 highlights reel:
Capturing The Photo: DJI Mavic Air
The aerial photograph was captured using the DJI Mavic Air in HDR mode just as the sun set. The flood lights made the sea of red and surrounding forest glow out of the darkness.
Scout Monopoly Board Game
The photo resounded with The Scouts so much that it has been selected as an ‘Image Of The Year’ and has also been included on the first Scout Monopoly board game, which is on sale now in the Scout Shop.
More Photography From Kandersteg, Switzerland
Lightroom Mobile: Why You Should Be Using It
Epsom Business Awards 2015
APVideo was a finalist in the Epsom Business Awards 2015 in the 'Best Young Entrepreneur' category. Unfortunately we didn't win, but it was good fun to spend the evening with What's On In Epsom, Mary Zoeller Associates and AJ's Tanning, Nail and Beauty.
Horton Golf Charity Night
Some photos of the bands performing at Horton Golf charity night, in Epsom & Ewell. Photos on the A7S and Tamron 24-70mm (no light).
First up was Josh McDonough - https://soundcloud.com/ustamusic
Next up was The Exit Strategy - https://soundcloud.com/the-exit-strategy-uk
Ranmore Common in Spring (Surrey Hills Photography)
A couple of photos from a walk around Ranmore Common (near Dorking) in Surrey on the A7S. I'm no photographer so it is interesting getting used to the features and workings of the camera, in comparison to the 5D mark III which I've been using for a few years. I also shot some slow mo (50p) video in camera at 1080 so I'm sure I'll do something with it at some point!
By the way, if you can get out to a wooded area, please do as the bluebells are looking fantastic right now, and won't be around for long!!
I used the Metabones EF-E mk IV and Tamron 24-70mm F/2.8, but as most of the shots were landscape and with the super wonderfully large sensor of the A7S I shot between F/5.6 and F/14 while keeping the ISO low.
I never usually rely on Auto White Balance, setting a custom colour temperature for the lighting and subjects, so it was interesting to see that the camera shifts slightly to the cooler side in the shadows (presuming a darker scene perhaps) even if the natural sunlight is bright and warm. Please correct me if I'm doing something wrong here!
Not a bad try at a cinemagraph/GIF of Golf!
I was 'cadam' (caddie Adam) for a round of golf at Horton Golf Club with Sam, Matt, Louis and Glen. I took some photos on my iPhone of the guys on the first tee in burst mode as I didn't want to take the A7S. Tried the cinemagraph look but is much more like a GIF!
Retro Cafe & Bar 'Caballo Lounge' in Epsom
Stills from today's lunch at Epsom's new chilled hotspot, the Caballo Lounge!
I took the A7S with me, using the Metabones EF-E mkIV and Tamron 24-70 F/2.8.
I love the atmosphere, very relaxed and was playing Fleetwood Mac when I walked in so this place got my vote straight away! The exterior and interior of the new lounge has a classic feel to it, there was a bookswap (I'll be using regularly) too!
The 'Hero' burger certainly lived up to its name, with Chorizo, mature Cheddar and chillies. It needed some sauce, and with the Spanish theme some Aioli would be lovely, or spicy chipotle maybe? Definitely more skin-on fries please, although they were stunning!
Topping it all of was the brilliant staff who were friendly and keen to make you feel welcome. There is no doubt I'll be visiting again soon, hopefully when the weather is better so I can get out to the rooftop terrace :)
New photos from the new A7S - A-MAZING
A selection of stills from the Sony A7S of my little vegetables growing in the greenhouse, Sam's new car, some flowers (Orchids and Carnations) in the house and olives from The Queen Adelaide!
Sony A7S, PP6, taken on Canon 100mm F/2.8L and Tamron 24-70 F/2.8 with a range of settings.
Productive first month of 2015!
As it reads above, I have been very busy recently with pre-production for a number of up coming projects, one of which is with Screen Subtitling Systems!
Screen is creating new branding for sales and online, and to go with that I've been set the task of producing a number of animations for them. I've done plenty of research into Screen, and have a great relationship with the marketing team, which means we have very good communication.
Tip No.1: build relationships from the outset of meeting someone.
Since our last meeting, I've developed a number of mood boards and narrative/VO ideas of the script/dialogue and a storyboard to go with it to represent the animations on screen. After drawing a number of ideas and storyboards I managed to narrow down the content for the first animation, and the graphics as well. I've then worked this into an After Effects storyboard with still images for preparation for a presentation.
Tp No.2: preparation and planning what you are going to do, for when, any why is really important. In terms of the animations I'm working with, that means producing mood boards, storyboards, sketches and basic designs, building into digital mock ups. These can then be used as elements in the animations!
I've also been out with Glen, we had a walk around Leith Hill a couple of weekends ago, I took the 24-70 and 100mm L on the 5D mk III. The hill was so high up that we were in cloud, combined with a constant beautiful golden hour made for beautiful photos. Glen took his film camera with him, and captured some gorgeous shots. Here's some of mine..
I'm still working on the videography business/investment post, it is a long one as you can imagine but it will be coming soon. I'll be going the the CVP Sony A7S event featuring Philip Bloom on the 11th which will be a great contributor to my knowledge. As well as narrowing down potential kit choices for this years video productions, I may be able to get some info from the CVP team about my potential kit choices and finance options.
“UPDATE (06/02/2015) Canon have now officially announced two new 5D model DSLR’s with a 50MP count, with a photography focus rather than video. This reinforces industry voices that Canon are pushing video pro’s up to their high end cinema cameras.. Sony for me I think!”
Tip No.3: Never stop learning. Get yourself to BVE for FREE from the 24th-26th Feb for seminars on 4K, editing, lighting, broadcast and the great expo!
Lastly, back in the beginning of January I was out filming Sarah and Matt's wedding. I started with the preparations while Glen was at the venue capturing some shots of the location, Matt and the guests arriving. I had the Pro Media Gear Dual-arc slider on Manfrotto 055 Pro-B legs, with a range of lenses for shooting in potential low light (not knowing what the day or location might turn out like later on, and if the weather changes..)
Chosen equipment for filming a funky wedding - Canon 5D plus a range of fast zooms and primes. Not to forget audio!
I captured some of the days footage in 50fps slow mo, when the light was available for a little bit of luxury with moving shots. When in video mode on the 5D mk III the 50fps mode is only available in 720p, not 1080p. This does make the footage softer, but I've found using the Red Giant 'Instant 4K' plug-in works well to upscale the clips to 1080, and sharpen them a little.
Throughout the day I switched mainly between the Tamron 24-70 and Canon 100mm L for wide/standard framing and then more detail/close ups. I've found this works well as there is no 24-135 F/2.8.. If you are working with a Canon 60D, or an APS-C camera you get a lovely look when using an 85mm or 100mm (as the focal length is multiplied), with a pretty bokeh as well. For cool-perspective ultra wide angle, the Samyang 14mm T/3.1 works a treat, for skate videos and music videos where you want to warp reality a little!
There will be more on the wedding film production in an up coming Manfrotto Ambassador blog!
Tip No.4: tell a story through your video/film, narrative-speaking there is a beginning, middle and end set around key events. It may sound like redundant advice, but many videos I watch fail to build the narrative or story through the visuals. It provides an immersive experience for your viewers, getting them involved with what you've produced.
*Now following up a few days later, the meeting with Screen went very well, I traveled up to their Suffolk HQ, a beautiful old building in the country. Myself, the marketing dept and business development were present as I showed my basic concepts and ideas, and we discussed further the ideas and terminology.
Tip No.5: if you're working with clients in a different industry to yours, do your best to learn as much as you can about their business, products, services, strategies, and what their clients want.
This has been fantastic progress for the end of January, which is usually a slow month for productions. With the wedding film almost complete, and the design beginning for the Screen Systems project I am confident it's the beginning to a great year. Not to mention the potential of IABM event coverage too! I'm due to visit the IABM team next week to talk further about this years videography.
After the CVP event with PB I'm sure to have worked to some conclusion for the video business investment post, but it may have to wait until BVE.. We shall see!
Some macro photography going on in the background, little herbs going!
From a quick walk in the morning.. Kids in Epsom and Ewell leaving their childhood behind!
Keep an eye out for my new Manfrotto Ambassador blog about filming weddings with Manfrotto gear, and I'm going up to London tonight for some night photography so I'll share the results with you later!
Winter walk, Friday Street & Abinger
Shot at Friday Street and around Abinger Common on the Canon 5D mk III, Tamron 24-70 and Canon 100mm L, with Glen.
Looking for something different in 2015 (in your videography and photography business)?
Happy New Year all!
2014 was an incredible year for APV, started from the ground up in late December '13 and now producing media content for many international businesses and organizations, something must be going right!
The coming of the new year is a great excuse to have an overhaul of your business practices and to set some resolutions for yourself to aid in 2015 being just as successful as the last.
I came across this post from PetaPixel earlier, it has some great ideas to do photography set to a theme of that week, but it's completely translatable into video. To keep content fresh and interesting, I'll be embarking on this challenge, and hopefully I'll learn lots of new things along the way!
Have a go, and remember to share your work with me here or on facebook and twitter!
Five things I wish I knew when I started as a videographer....
Five things I wish I knew when I first jumped into the creative videograpy adventure that is my life:
1. It does not matter what camera you use, invest wisely in reliable glass.
Entitled 'F**k with nature and nature f**ks with you', after previewing it appears it loads as a playlist, so please skip down to the bottom! Shot on my first DSLR; Nikon D5000 and 17-50mm F/3.5 -5.6, a uni project.
2. Work for free (yes, it's the only way you'll generate enough video content, but you'll make friends, have a good laugh, experience terrible mistakes and awesome times).
Produced by Adam Plowden Videography, edited by Joe Bannister. Shot on Canon 60D, Tamron 17-50, Canon 50mm F/1.8, Canon 18-135mm
3. Fix it in post doesn't exist, in fact, trying to fix it in post can do more harm than good (at least with low budget DSLR productions like mine still are.. For now..).
I had to return to Sian Williams' house because I had over exposed a shot, and didn't get good enough sound during her interview.. Produced by Adam Plowden Videography, 'Behind The Scenes' uni project and mini web series.
4. Think of the sound and the light, our primary senses for absorbing content.
A quick example video shot for my Manfrotto Takeover seminar showing the use of sound and light in short video drama to add emotion. 5DmkIII, Samyang 35mm, Tamron 24-70
5. Be yourself and create things that inspire you.. IE: Put you in your work. Copying other artists doesn't make you stand out, you can learn from them and implement your flair and style into whatever you do. That way, when you begin to get clients you know they are interested in not just what you make, but the person behind it.
A personal favorite is filming plants and nature, a good excuse to get away from the computer! 'Waterhouse' produced by Adam Plowden Videography.
Bonus tip. It is kind of included as part of No.2: Collaborate and work with others from different mediums; actors, musicians, vfx artists etc. It is how new ideas are generated!
SYNC is HaZ Dulull's new short film, I worked with him as well as DP Adam Batchelor on the production! It is backed by Blackmagic Design, Adobe, HP and more so give some support!!!
I hope these little tips will serve you well, a shout out to Dave Beck at Avenger and John Harris at John Harris Media too I couldn't have done it without you! And Glen and Sam. Much love.
New VLOG coming tomorrow!
I'm doing a new VLOG tomorrow, hosted by myself and Glen Symes as we cover the IBC Show for The IABM. We'll be giving the low down on our kit choices and capturing the events, news and products from the expo and conference floor. We depart on Wednesday for Amsterdam where I'll be catching up with Steve Warner (IABM Training), Nino Leitner (Cinematographer and Cinema5D), HaZ Dullul (SYNC) and many companies including DJI Phantom, Schneider Kreuznach, Sony and many more.
You can keep up to date here on the blog or -
Ooh, I got the Canon 100mm F/2.8L Macro lens, and the Peak Design Leash too ;)
Also been trekking on with the graphics for all of The IABM video content, a little teaser for you;
New summer post coming very soon!
It's been an extreme summer season! From epic weddings with drone flying to creating the videos for The IABM for IBC, it has been immense.
Now nearly 9 months since starting Adam Plowden Videography properly, I am over the moon with the great clients and people I've worked and am working with.
I still have a number of productions on the go, and I will be attending The IBC Show in September so there is much more great stuff to come!
Massive shout out to the team over at Manfrotto who have been a great help with sorting out equipment for my travels abroad!
Keep those creative juices flowing!
[vimeo http://vimeo.com/103717010]
[vimeo http://vimeo.com/75340958]
Success at the Manfrotto Takeover!
I had a great day at the Manfrotto Takeover on Wednesday at Park Cameras London, I hope all the visitors enjoyed their day too! I'm very busy at the moment, heading out to film a wedding today and tomorrow and have a growing collection of editing that needs to be completed too.. Better to be busy than to be sitting around doing nothing though!
I got to test the new Schneider Xenon cinematography lenses on Wednesday too; built for 4K cine productions, the T/2.1 prime lenses have focal lengths of 35, 50 and 75mm with other models soon to be available, and I'll be using them on my productions later on down the line. I was blown away by their performance, it's like looking through a new pair of eyes.
More to come later! Keep creative!
For those that couldn't make the day, or my seminar on videography a podcast will be uploaded later when I get back from the wedding and I am putting together a highlights video of the day (shot on Panasonic GH4 in Cinema 4K and on 5D mark III with the Schneider cine optics).