Take a look behind the scenes of our latest branded video production for Bluebell Label, luxury face masks.
Client: Bluebell Label
Production: APVideo
Location: Kings Head Members Club
Production Brief - Style and Aesthetics.
We were tasked with capturing a mixed bag of styles for the campaign which included a classic faded look, a high contrast look and a casually stylized look. These would match each face mask design and pair with the individual location too.
With those aesthetics taken into consideration, we came armed with a hazer and creative lighting effects.
The content was to be produced for online viewing and promoted advertising on Instagram. This lead to us capturing and recording the footage in Prores 4K to enable multiple format delivery in both 16:9 and 9:16.
The Location - Kings Head Members Club, London.
What a unique place to have access to. A location recce was undertaken to assess logistics, further enhance the narrative concepts and compositions.
The Kings Head Members Club is separated into rooms, each with their own unique decor, style and colour scheme. We planned the specific product shots and styles for each room respectively.
The Production Day
Rigging began from 12 noon, with the Panasonic EVA-1 and Blackmagic Design Video Assist 12G paired together. The support and grip gear was by Manfrotto, and lighting by a pair of Astera Titans and the PiXAPRO LED200B III. We begun the filming in the saloon bar with models Natalia and Ella.
We created a hazy effect that complimented the warm lighting and subtle tones. Practical lighting was used in the background to create a blooming effect.
The Butterfly Room
The Butterfly Room was a really interesting location to shoot, limited in size but with lots of detail. We wanted to find a way of incorporating the hundreds of butterflies encased in glass, while using the leaks of natural light through the window shutters. The choice of face mask colour and costume was complimented by a violet colour from the Titan lights.
High Contrast In The Polar Bear Room
Attitude X Style was literally on the table in the polar bear room. Nearing the end of the shooting day, this setup was simple. Create a high brightness and high contrast look which was achieved by using the PiXAPRO LED200B III. We made use of the main feature of the room; a huge taxidermy polar bear that loomed over the models table. Something very unique.
Post-Production & Look Creation
All of the rushes were recorded in VLOG for the widest dynamic range, particularly beneficial for the dimly lit scenes of the saloon bar and the high contrast of the polar bear room. Using Lumetri and LUTs created for the Varicam, we were able to pull back the detail across the image and apply specific effects to each scene.
Delivery and Reception
The deliverable media was formatted in both 16:9 (landscape) for playback on the Bluebell Label website and social platforms, while the 9:16 (portrait) versions were re-framed for use on Instagram Stories; a core part of the Bluebell Label advertising campaign.
For the brand website we also delivered a selection of 4K images from the footage, maximizing on the content available for Bluebell Label to use across their marketing.
